By Ilan Alon
Franchising now represents greater than 10% of the U.S. financial system and 50% people retail revenues, and this successful company version is now exhibiting unparalleled promise outdoor the USA in addition. either franchisors and franchisees are commencing to detect huge possibilities to increase operations or construct new franchises in rising markets. in fact, luck is dependent upon their skill to execute – and increasing winning franchising operations open air their domestic markets calls for major new talents, wisdom, and services. In Global Franchising Operations Management, the field’s major professional and writer brings jointly an unparalleled selection of in-depth instances that light up the field’s unexplored possibilities, key pitfalls, and confirmed top practices. Ilan Alon completely covers key demanding situations from either the franchisor and franchisee point of view, educating classes realized by means of Marks and Spencer, Ruth’s Chris Steakhouse, Athlete’s Foot, Kodak, Sari natural, and different pioneers. via those situations, he addresses pivotal matters similar to: if you take your franchise operation international? What detailed advertising and marketing and insist administration demanding situations will you face in doing so? Do grasp Franchisee or Micro-Franchising options make feel for you? What are their hazards, and will these hazards be controlled? how will you successfully deal with logistics, offer chains, and operations in surprising markets? no matter what your position or capability position in worldwide franchising operations, this publication can be an vital resource.
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Extra resources for Global Franchising Operations Management: Cases in International and Emerging Markets Operations (FT Press Operations Management)
Global Franchising Operations Management: Cases in International and Emerging Markets Operations (FT Press Operations Management) by Ilan Alon